In this world of email and texting, it has become even more
important to bring people together. Face to face interaction is the
platform where relationships are forged, deals are struck, ideas
generated, education happens. Think of your conference as a series of connected moments” around
your message, goals or vision.
When I ask my clients what the main goals are for their conference,
invariably the first thing that comes up is creating comradery and
community within their profession; common minded people to share
ideas with. The second most common goal is quality professional
development that enhances their daily life.
After 25 years of managing conferences, Conference Solutions has come to understand that as the conference planner, we are most
successful when we build relationships with attendees and make them
feel safe and cared for. When they feel valued and part of a
community they learn better, perform better and return again and
again. We have also realized that true connection doesn’t have to break the bank… it’s the little
things that are so important.
But connection takes time more time than you have taking care of
the same old important, but tedious routines of planning a
meeting.On top of that, you have to think about keeping your
Millenials and Baby Boomers engaged; two totally different animals.
Do you need an event app…and if so, which one?Who’s going to handle
your social media networks? Are you sure you have enough bandwidth
to keep your attendees connected onsite? Incorporating white space
for digesting information, managing energy levels with F&B, how
do you do that? Re-charge rooms, interactive playrooms, networking
lounges, creative seating…WHAT?Times are changing and you can’t
afford not to do some of these things to stay successful and get
that important ROI.
Here are some key things to keep in mind
We have always recognized that an effective online registration
system is the key to your best first impression. If registration is
complicated or confusing the experience goes downhill from there.
(Read our Registration Case Study)
Social Media Management
Communicating for a conference is a huge job and the stakes are
high. How you interact with attendees can have a huge impact on
their experience and memories. How many touchpoints do you need to
make an impact; to get someone to register? How do you continue to
connect after the conference?
- Facebook, Twitter, Instagram, Conference Apps Finding the right
combination that works for you
- marketing your conference and speakers
- Forming online communities before, during and after
Creative Program Management
- Work closely with venue staff to make sure your event has the feel”
you are looking for.
- Creative Furniture placement, what can the venue provide, what
could we bring in
- Creative break-out rooms
- Work with the venue to ensure their Wifi can support onsite
education and communication needs
Conference Solutions has done the research…both anecdotal through
years of trying new things as well as hours and hours of studying
new trends, industry workshops, and comparing different technology. We come to work every day excited about the possibilities and how
to work them in to our clients’ events no matter what the budget!